Chicken finds its way into Indian kitchens almost every day, from quick weekday curries to slow-cooked Sunday specials that bring everyone to the table. But when it comes to buying Chicken, it shouldn’t feel complicated. And yet, every time you choose Chicken, the same questions quietly pop up: Is frozen Chicken safe? Is fresh Chicken always better? Am I making the right choice? The conversation around fresh and frozen Chicken has become increasingly confusing, not because anyone is wrong, but because there’s just too much mixed information out there. Between WhatsApp forwards, neighbourhood advice, and half-remembered rules from years ago, it’s easy to feel unsure.
At Meatigo, we hear this concern often. And the truth is, the confusion doesn’t exist because people are wrong, it exists because frozen Chicken has been misunderstood for years. So instead of comparing fresh and frozen as opposites, let’s clear the biggest myths around ordering frozen Chicken online and help you choose what works best for your lifestyle, without doubt or hesitation.
Why Are There So Many Myths Around Frozen Chicken?
In Indian homes, “fresh” food is emotional. We associate it with care, love, and health. Naturally, this belief shapes how we think about Chicken, which is why the topic of fresh Chicken vs frozen Chicken feels personal.
Frozen Chicken, meanwhile, is often misunderstood. It entered kitchens as a convenience option, and convenience was wrongly equated with lower quality. That’s how most frozen Chicken myths began.The truth? Both fresh and frozen Chicken can be great if you understand them correctly.
Clearing Common Myths — Once and for All
Myth 1 — Frozen Chicken Is Old
Reality: Frozen doesn’t mean old; it means better protected. At Meatigo, Chicken is blast-frozen within hours of processing, sealing in its natural freshness at the source. What many people don’t realise is that locally bought “fresh” Chicken may spend hours, sometimes days, travelling, sitting in transit, and being handled before it reaches your kitchen. During this time, freshness slowly declines. With blast-freezing, Meatigo pauses this clock early, giving you Chicken that stays consistently fresh, clean, and safe until you’re ready to cook it.
Myth 2 — Frozen Chicken Loses Nutrients
Reality: Freezing doesn’t strip Chicken of nutrition; it helps retain it. Protein, vitamins, and natural flavours remain intact when Chicken is frozen correctly. In contrast, fresh Chicken can lose nutritional value over time if storage temperatures fluctuate or handling isn’t ideal. Meatigo’s controlled freezing process ensures nutrients are preserved without the need for preservatives, so you get the same nourishment as fresh Chicken, just with more flexibility.
Myth 3 — Frozen Has Preservatives
Reality: Many people think frozen Chicken contains preservatives, but that’s not true. Meatigo’s frozen Chicken is completely preservative-free. Thanks to our blast-freezing process, freshness, flavour, and nutrients are locked in naturally, without any chemicals. You get the same clean, safe, and wholesome Chicken as fresh, with the added convenience of longer storage
The One Thing That Matters More Than Anything Else
Whether Chicken is fresh or frozen, one factor matters most: handling. At the end of the day, choosing Chicken shouldn’t come with doubt or guesswork. At Meatigo, we focus on doing the basics right, responsibly sourced Chicken, hygienic processing, and strict temperature control from start to finish. Whether you prefer fresh or frozen, every cut is handled with care so what reaches your kitchen is safe, clean, and full of flavour. No myths, no confusion, just transparency and quality you can trust every time you cook.
Leave a Reply